4i4i
About 4i

Every song here is four i's long.

Imagine. Improvise. Iterate. Inspire. That's the name, and it's also the whole method — four moves, in a loop, for as long as you're enjoying yourself.

The four i'sFour channels, always live
01

Imagine

A half-idea at 2am counts as a brief. Say it in plain words.

02

Improvise

No plan is a plan. Throw a genre or a stray lyric at it.

03

Iterate

Regenerate one scene, not the whole video. Nudge until it lands.

04

Inspire

Publish it. Somebody presses play and starts their own first i.

And then againThe fourth i feeds the first
i
Imagine
i
Improvise
i
Iterate
i
Inspire
↰   and around again
Where each i livesThe tools behind the words

Four i's. About twenty minutes.

Roughly how long it takes to get from a half-idea to something you'd actually send to a friend.